Allies & Champions Social Media Toolkit
Thank You for Pledging to be an Ally and Champion!
Please use the toolkit below to encourage others to be an ally and champion as well.
Campaign Overview
As a food allergy ally and champion, you are amplifying the voices of millions and showing the world that we are 33 million strong. Share across your social media and get your friends and allies to join the movement! Let's carve out a path toward a safer, more inclusive future together.
Link: foodallergy.org/pledge
Mentions
#FoodAllergyAwarenessWeek
#AllergyAllyandChampion
@FoodAllergy (Twitter and Instagram)
@FoodAllergyFARE (Facebook, Tiktok,Pinterest)
Example Copy
“Hi, I”m ___ and I have been impacted by food allergies since I was just ___ years old. [insert food allergy story] It’s so important to spread awareness of this disease and I’m so proud to call myself an #AllergyAlly! Take a stand with me this year and pledge to be an ally and champion for the 33 million with life-threatening food allergies, and your name could be added to a billboard in New York Times Square during Food Allergy Awareness Week declaring your dedication to the cause!”
Example Creative
A photo of you and/or your favorite food allergy ally or use one of our pledge graphics HERE.
Restrictions
It is important to ensure proper messaging and representation when reviewing or sampling a product. As such, please do not include:
🚫Any claims on behalf of the brand
🚫Third-party branded products or devices
🚫Any use of profanity, sexually graphic, offensive language, or similarly unacceptable language or material
🚫Any harassing, threatening, derogatory, defamatory, racist, abusive, hateful, violent, or obscene language or material
🚫Promotion of drugs or alcohol, illegal or inappropriate activities
🚫Any political or pop culture references
Timeline
📆Promoting: April - May
FARE Overview
FARE’s mission is to improve the quality of life and health of those with food allergies through transformative research, education, and advocacy. FARE has committed almost $170MM to support food allergy research, education, and advocacy, and has provided a voice for the community, advocating on behalf of the 33 million Americans living with life-threatening food allergies.
Content Usage Rights
By participating in this campaign you allow FARE to use the content you generated for this campaign on their owned channels such as; websites, social media, paid advertising, and email marketing.
Contact Information
Angelica Sousa
Senior Manager of Social Media and Content Strategist, FARE
asousa@foodallergy.org
Images
Click the images below to download them.
