Statement by Sung Poblete, PhD, RN, CEO of FARE, Regarding Uber Eats inappropriate use of humor depicting Food Allergies in their 2024 Super Bowl Commercial “Don’t Forget Uber Eats”
At FARE (Food Allergy Research & Education), we were surprised and disappointed to see that Uber Eats would use the disease of life-threatening food allergy as humor in its new Super Bowl commercial, Don’t Forget Uber Eats. The suffering of over 33 million Americans who live with life-threatening food allergy is no joke. We ask the entertainment industry and the sports industry to watch FARE’s documentary and learn why this disease is so devastating. Life-threatening food allergy is a disease, not a diet. Enough is enough.
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About FARE
FARE (Food Allergy Research & Education) is the leading nonprofit organization that empowers the food allergy patient across the journey of managing their disease. FARE delivers innovation by focusing on three strategic pillars—advocacy, research, and education—united by the through line of health equity. FARE’s initiatives accelerate the future of food allergy through effective policies and legislation, novel strategies toward prevention, diagnosis, and treatment, and building awareness and community. For more information, visit FoodAllergy.org.