FARE to Present at American Academy of Allergy, Asthma & Immunology, World Allergy Organization Joint Congress
FARE to Debut Two New Videos at AAAAI/WAO Joint Congress, Including PSA on Early Allergen Introduction and Documentary on Eosinophilic Esophagitis
McLEAN, Va. – Feb. 27, 2025 – FARE (Food Allergy Research & Education), the leading charity that supports those impacted by food allergy through advocacy, research, and education, with a unifying commitment to health equity, today announced its activities at the upcoming American Academy of Allergy, Asthma & Immunology (AAAAI) and World Allergy Organization (WAO) Joint Congress to be held in San Diego, Feb. 28-March 3.
FARE will instruct a session, present posters, conduct an oral abstract session, and debut two new videos including a public service announcement (PSA) called “Eat Early, Eat Often” along with a new short documentary titled “Beyond the Bite: Eosinophilic Esophagitis (EoE) and Food Allergy” at the event. The videos are part of a sweeping public awareness campaign that FARE CEO, Sung Poblete, PhD, RN, initiated this year and that has already seen the introduction of “The Kitchen” PSA in early February.
“Food allergy is still often misunderstood as a preference or a choice,” said Dr. Sung Poblete. “This year, FARE is focused on raising public awareness of food allergy as a disease of the immune system, on promoting prevention strategies like ‘Eat Early, Eat Often,’ and on highlighting lesser-known conditions like EoE. By shining a light on food allergy, we can drive new levels of research funding, attract the leading scientific minds to new discovery, and move closer to a world free from food allergy.”
Details of the new FARE video releases include:
- “Eat Early, Eat Often” is a new PSA that educates new parents on how and why early, frequent exposure can help train an infant’s immune system to recognize peanut protein as food. The recommendation stems from the conclusions of the groundbreaking Learning Early About Peanut (LEAP) study, first published 10 years ago this year. FARE is offering the video in multiple length formats and is introducing a toolkit to support information sharing, a key to driving public awareness among new parents.
- “Beyond the Bite: Eosinophilic Esophagitis and Food Allergy” is a 10-minute documentary about EoE, non-IgE-mediated food allergy, which often goes undiagnosed for years and is growing in prevalence. The film was developed and is being released in partnership with Cincinnati Children’s Hospital and Marc Rothenberg, MD, PhD, Director of the Cincinnati Center for Eosinophilic Disorders.
In “Beyond the Bite,” Dr. Rothenberg explains, “There are a number of research advances taking place…This includes the understanding of the basic immunology of the disease—what are the cellular and molecular steps taking place, as well as the genetic basis for the disease, and this is uncovering pathways to allow us to intervene and reverse the immune response.”
Other key conference activities include a workshop session titled, “Practical Applications to Address Health Disparities and Inequities in the Clinical Setting: A Hands-On, Problem-Based-Learning (PBL) Workshop,” led by Anita Roach, MS, Senior Vice President of Education and Health for FARE.
During a poster session on “Healthcare Disparities and Education,” Anita Roach will also present a poster on “Significant Food Allergy Disparities Exist in Redlined Eastern Virginia Neighborhoods”; she will present alongside FARE Scholar, Sydney Butler, MPH, whose poster is titled, “Food Insecurity within Diverse Food Allergic Populations.”
FARE will provide an oral abstract presentation titled, “Addressing Safety Measures for Students With Food Allergies In College Dining Halls” by Tiffany Leon, MS, RD, FARE’s Assistant Director of Training and Professional Programs.
FARE will also exhibit at the AAAAI/WAO Joint Congress event at booth #1655 and then will be at Natural Products Expo West in booth #1599A.
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About FARE
FARE (Food Allergy Research & Education) is the leading nonprofit organization that empowers the food allergy patient across the journey of managing their disease. FARE delivers innovation by focusing on three strategic pillars—advocacy, research, and education—united by the through line of health equity. FARE’s initiatives accelerate the future of food allergy through effective policies and legislation, novel strategies toward prevention, diagnosis, and treatment, and building awareness and community. For more information, visit FoodAllergy.org.