FARE - Food Allergy Research & Education Logo
Take Action
Help Us Accelerate Food Allergy Research

Join over 14,000 individuals and families managing food allergies who are sharing their food allergy stories and making a critical difference, helping to speed the search for new treatments and informing life-changing improvements in patient care.

Donate
Donate Today

You can help improve the lives of 85 million Americans impacted by food allergies and intolerances by supporting Food Allergy Research & Education (FARE) with your tax-deductible gift today.

FARE - Food Allergy Research & Education Logo
  • Home
  • Blog
  • Joint Letter to Sony Pictures on the Upcoming DVD release of Peter Rabbit
FARE Blog April 23, 2018

Joint Letter to Sony Pictures on the Upcoming DVD release of Peter Rabbit

April 23, 2018

Tony Vinciquerra
Chairman and CEO
Sony Pictures Entertainment
10202 West Washington Boulevard
Culver City, California 90232

Robert Lawson
Executive Vice President & Chief Communications Officer
Sony Pictures Entertainment
10202 West Washington Boulevard
Culver City, California 90232


Dear Mr. Vinciquerra and Mr. Lawson,

With the upcoming release of the movie “Peter Rabbit” on online streaming and DVD/Blu-ray, many families will have added opportunities to watch the food allergy segment that features an intentional food allergy assault and makes light of this potentially life-threatening condition. As a community of national patient organizations, we write to urge you to provide food allergy education and messages that promote positive attitudes and safe environments for those living with food allergies.

Furthermore, we urge you to include in each online streaming rental and DVD/Blu-ray purchase of “Peter Rabbit” a statement on the seriousness of food-allergic reactions and information about the harmful impact of food allergy bullying. This is especially important for young audiences because exposure to such imagery, dialogue and attitudes during such a formative time in their lives may influence them socially and psychologically and suggest food allergies are not to be taken seriously.

On NoAppetiteForBullying.com, a website that raises awareness of food allergy bullying with the goal of creating solutions and encouraging food allergy acceptance, we encourage children, parents and teachers to be advocates against food allergy bullying.  We hope you will promote this website in all release materials to ensure the film’s audiences are educated about food allergies and empowered to support those living with the condition.

We are available to discuss this request further and look forward to your response.

Regards,

Tonya Winders
President and CEO
Allergy & Asthma Network​​​​​​
 
Kenneth Mendez
President and CEO
Asthma and Allergy Foundation of America

Eleanor Garrow-Holding
President and CEO
Food Allergy & Anaphylaxis Connection Team
 
James R. Baker
CEO and Chief Medical Officer
Food Allergy Research & Education

We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy. By continuing to use this site, or closing this box, you consent to our use of cookies.

FARE Resources

Please complete the following form to download the resource. You will be opted into FARE communications and can manage your preferences in the footer of any FARE email.

Top 9 Allergen Free Thanksgiving Cookbook

Download these tasty allergy friendly Thanksgiving recipes for you and your family to make and enjoy! You will be opted into FARE communications and can manage your preferences in the footer of any FARE email.

Back to School Posters

Please complete the following form to download the poster. You will be opted into FARE communications and can manage your preferences in the footer of any FARE email.

FARE Food Allergy Guide

Please complete the following form to download the FARE Food Allergy Guide. You will be opted into FARE communications and can manage your preferences in the footer of any FARE email.

Newark Workshop Videos Access

Complete this form to view the recordings from the workshop. You will be opted into FARE communications and can manage your preferences in the footer of any FARE email.

Holiday Recipe Book

Download these tasty holiday recipes for you and your family to make and enjoy! You will be opted into FARE communications and can manage your preferences in the footer of any FARE email.