"Eat Early, Eat Often" Ambassador Toolkit

Campaign Overview

We can stop a food allergy before it starts! Early introduction of infant-safe peanut foods reduces the chance of developing a peanut allergy by as much as 81%. The evidence is clear.

Guidelines now recommend all infants be introduced to infant-safe peanut-containing foods as soon as they are developmentally ready, starting as soon as 4 to 6 months of age. Increasingly, research is also suggesting that early introduction of other top allergen foods may decrease the likelihood of developing food allergy. 

Campaign Goals

• Educate: Raise awareness among parents, caregivers, and health professionals about the benefits of early allergen introduction.
• Empower: Provide practical tips and resources for safely introducing infant-safe peanut foods and other top allergen foods.
• Engage: Encourage discussions and sharing of personal stories and experiences using the campaign’s key messages on social media.
• Advocate: Reinforce that early introduction, and subsequent frequent ingestion, can significantly reduce food allergy risks, supporting a proactive approach to infant nutrition.

Mentions

#EatEarlyEatOften 
#FoodAllergyAwareness 
@FoodAllergy (Instagram) 
@FoodAllergy  (X) 
@FoodAllergyFARE (Facebook)
@FARE (LinkedIn)

Sample Copy

Did you know you can stop a food allergy before it starts? Prevent peanut allergy before it starts by introducing infant-safe peanut foods, such as thinned creamy peanut butter, as soon as your baby is ready for solids—typically around 4 to 6 months. Early exposure can reduce the risk of developing a peanut allergy by as much as 81%! Share to spread awareness and find more information here: foodallergy.org/EatEarlyEatOften

Share Link to Eat Early, Eat Often Video: 

• Full Length: https://youtu.be/vlYmxx4K4RA 
• 60 Seconds: https://youtu.be/f0ERzMZMXl4 
• 45 Seconds: https://youtu.be/KVbyxqe9-Cs 
• 30 Seconds: https://youtu.be/SW4WkpPzNxE 
• 15 Seconds: https://youtu.be/aFGx1CA6Qlo 

Shareable FARE Assets on Feeding How-Tos:

• Video: Introducing Peanut Products to Your Baby
• Downloadable: Recipes

Restrictions

It is important to ensure proper messaging and representation when reviewing or sampling a product. As such, please do not include:

🚫Any claims on behalf of the brand
🚫Third-party branded products or devices
🚫Any use of profanity, sexually graphic, offensive language, or similarly unacceptable language or material
🚫Any harassing, threatening, derogatory, defamatory, racist, abusive, hateful, violent, or obscene language or material
🚫Promotion of drugs or alcohol, illegal or inappropriate activities
🚫Any political or pop culture references

Content Usage Rights

By participating in this campaign you allow FARE to use the content you generated for this campaign on their owned channels such as: websites, social media, paid advertising, and email marketing.

Contact Information

Angelica Sousa
Senior Manager of Social Media and Content Strategist, FARE
asousa@foodallergy.org